It does not matter if you own a business or work as a restaurant server, having a strong communication capability is going to help you out and increase your productivity in your job.
First off, you need to know what small talk is. Small talk is a light conversation that centers around unimportant topics, or at least uncontroversial topics. When making small talk with a potential client or customer, you do not want to bring up politics, religion or other ideas that can be viewed as controversial.
By avoiding these kinds of ideas and topics, you can significantly improve your overall ability to communicate with them, without alienating them or making them feel bad about themselves. You are also going to avoid finding yourself in a heated debate. Small talk is not suppose to lead to this kind of a situation.
One thing you are going to hear about over and over is how small talk and chit chat are the same. While similar, the two cover different topics and are different in the subject matter it covers. You are not going to conduct small talk with your friends, you are going to chit chat. Sure, you are going to talk about sports, the weather and other menial bits of information, but you are also going to move more into chit chat, which includes gossip.
Gossiping does not mean you are going to go out and spread rumors about other people. However, you are going to talk about other friends, people you know, different situations going on and even speculate about what is going on in someone's life. This is simply what people do, especially when around friends. Due to this, it is very important for you to know the difference between small talk and chit chat and understand that you chit chat with your friends, but you conduct small talk with business clients and other professionals.
Everyone is able to chit chat with friends. Communication between someone you already know and care for is much easier than making small talk with a complete stranger. The ability to talk about regular topics can be challenging for some people, but this does not mean you are going to be on your own completely. You just need to work on your small talk. Small talk does not come as naturally as chit chatting, which is why so many people struggle with this kind of activity when around people they don't know. Perhaps they don't know what to talk about and what to bring up that the other person can talk about as well.
If you find yourself in the same boat, all you need to do is practice. Eventually, you should feel more comfortable conducting small talk conversation with strangers. This way, you can incorporate it into your own business and professional needs, which should help you increase your sales, boost the number of clients you have and also make the people you are interacting with feel comfortable around you. It is always easier to do business with another professional who is exceptional in small talk.