Networking is one of the most powerful tools for any type of business. It is actually one of the necessary steps for growing a business. There are many different methods used for networking, but small talk still remains one of the most practical and effective networking tactics.
Unfortunately, many people, even business owners and entrepreneurs, cringe at the very thought of small talk. However, with the right skills and training, anyone can learn proper small talk techniques.
For a small talk professional, networking events like industry conventions, conferences, trainings, and trade show, are one of the leading place to utilize their small talk tactics. This is because these valuable events bring together a large group of people with similar interests. It allows the small talk professional to meet numerous people within a small period of time. Below is a look at several ways small talk professionals use network events to their advantage.
The first thing that a small talk professional will use a network event for is to introduce themselves, or maybe even sell themselves, but in a subtle way. This does not mean just exchanging contact information, but explaining what they do and most importantly how they can help the person they are talking to at the time. They want to leave the conversation with the other person knowing enough about them to stay in touch.
Networking events are one of the best places to increase your contact list. This is not only because these events attract a large number of people with similar interests or in the same industry, but everyone is there to make contacts. This means that people will be expecting you to want to gather their information and exchange details about your business.
Not only do small talk professionals use these events to gain new contacts, but they work to actually build a relationship with these contacts. This is even better than just gathering contact information because once a relationship is built, it will help build a loyalty and trust between you. It is this type of networking that is crucial to help any type of business to grow.
Become an Authority
If done correctly, small talk can make you stand out as an authority in your particular industry. This can give you some influence over others and their business decision making. In turn, this will make people trust you and more likely to work with you or become a loyal customer. Over time, it can make you a go-to source that people value greatly.
It is clear to see the small talk professionals use networking events to promote themselves, in subtle ways. Perhaps if more people understood the real value in small talk, more would be dedicated to learning these vital skills. If you are currently trying to work on your small talk skills, networking events are the perfect place for testing and building upon these skills. Be sure to always follow up with the new contacts you meet at these events. This will just secure that connection and keep you and your business remains fresh in their minds.